Especially when all they do is make themselves look stupid most of the time. Once verified, the information you provide will be displayed on our site. the disclaimer at the end of drug ads that warn you may die, thats the only thing these ads fail to mention. No, you couldnt be because anybody with a quarter of a brain would not find these ads funny, unless youre the idiot who came up with the idea . Who cares if an emu does or does not have anything to do with insurance? Love love love the mayhem guy. Keep us laughing and perhaps we will forget how much insurance companies soak us. I find the Stitch fix one to be much less offensive. The ads can be reviewedhere. If people cannot see the humor in this then they simply do not have a good sense of humor. That is genius. S.Hrg. What market are they going for? Commercials. Hi, David! Im sure you will lose customers! However, Liberty Mutual Group's brand usually operates as a separate entity outside the United States, where a subsidiary is often created in countries where legally recognized mutual-company benefits cannot be enjoyed. And thank you I had a jolly good chuckle at Slippery Mutual. , Ads go from bad to worse. So for the next spot, will we see the couple inside the house, after the Emus have left, while Doug, beating her with the tongs, yells Ill talk about work whenever I want, bitch!, limu emu and doug are the reason i dropped liberty mutual. This has to be one of the most obnoxious ads Ive encountered in the recent past. Were passionate about those topics. I have no idea. Brands had a real opportunity to step up and do better. OMG I searched for how bad these commercials suck because I knew Id find a blog like this. Strange, I am Australian and live in Australia! Were you at all bothered by the ad in which LiMu Emu attacks the glass? I agree. Its just a friggin commercial people. Dumb commercials are one thing. I would make different accounts just to like this one a hundred times! Liberty Mutual is trying to make you laugh in the hope you will remember the company the next time you buy car insurance. Do actors get paid every time a commercial airs? I am changing my insurance from the lizard soon. This sounds like a bad inside joke that the agency nerds came up with (go back to your parents basement, you worthless millennial turds). The LM stupidity parade is an unfolding horror show. Hi, Cave Bear. And I stand by my suggestion that Liberty Mutual do something different, better, and smarter than its competitors. Thats a great idea about using actual customers in ads. https://www.esurance.com/commercials Hey, Ron. And hello. The image these commercials give me is something old, outdated, worn out, 70s drab colors. Love the limo emu key to the city commercial! Astonishing to me that Liberty Mutual is willing to spend all this money on advertisements that have no real message. By far the stupidest commercial yet. Showcasing happy customers isnt going to win any awards! We change the channel every time this ad is on. That JINGLE!!! We also use third-party cookies that help us analyze and understand how you use this website. At 2:10, Ms. Fink says that Liberty marketing gauges ad effectiveness based on two things: 1) Do people remember the ad? Is LiMu emu real or CG? It confuses consumers who may be led to think that Liberty Mutual is the only car insurance company to customize its policies. Progressive has Flo and that moron Jamie. Before the ad blitzes a few years ago I had never even HEARD of Liberty mutual & after Ive seen their ads Im damn sure Ill never buy any either. But dont post a drive-by insult on your way to sharing your opinion. Saw a new Liberty Mutual commercial today with a 70-72 yellow duster in it, . I completely agree, this ad is moronic. I was thinking nails on the chalkboard, but that one is spot on. I agree. It appears you are correct about emus. And not just casually. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. They are in competition with Joe Namath and Tom Selleck for Dumb Ass of the year. David Hoffman shares his famous acting role with an unpredictable emu who's more recognizable than his human partner with the mustache and sunglasses. Sorry Liberty, thats a wise tell of an ostrich. Im pretty sure I know the screeching female singing youre referring to, and yeah, its shitty. This blog is the fuxking joke. So youre more of a Mayhem gal, eh? Hi, there! Chances are, you've seen a commercial for the insurance company "Liberty Mutual." Chances are, you've seen commercials about "Limu Emu (& Doug). O like them too. Changing channel when on screen, especially at FOX, please get rid of the crap! Candidly, Id rather listen to voiceover recitals of grizzly pharmaceutical side effects while watching smiling actors do mindless outdoor activity with their fake families. Hey, Liberty Mutual. Alas, there are none. ), Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. A gecko for Geico reminds us of its name. (6/29/20 update) Liberty Mutual has removed the link Comment on Our TV Commercials from their website. After college he trained at The Groundlings School in Los Angeles and joined the Sunday Company in 2006 and the Main Company in 2008. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), savaged the companys awful Truth Tellers ads, https://thecrankycreative.com/wp-content/uploads/2019/05/reflection-liberty-mutual-insurance-commercial.mp4, grown-up crybabies whinging about car insurance before the Statue of Liberty, https://thecrankycreative.com/wp-content/uploads/2019/05/dealership-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/the-board-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/liberty-mutual-insurance-tv-commercial-keys-to-city-commendation.mp4, Liberty Mutual ad review: no safe harbor from bad humor, A digital effects company called The Mill created the visual wizardry, https://mascola.com/insights/history-of-advertising-1980s/, Ear-ritating: How TV advertisers use sound to get our attention, more pervasive, annoying, and intrusive than ever, https://m.youtube.com/watch?v=5ugLWL3G9iQ, big calves and witness protection ads, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Ad Review: Fly the freaky skies with Virgin Atlantic, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. The humans are fun also. Her father was an Episcopalian minister while the occupation of her . I think there were really two series portraying the statue of liberty. of the Royal We. Thanks for the kind words, Dilemma. It does not store any personal data. Did you happen to try Progressives Name Your Price Tool? LACK OF CONNECTION BETWEEN ATTEMPTED HUMOR AND PRODUCTS/SERVICES: These ads violently offend the viewers intelligence by not even trying to offer a pretext that would connect the failed jokes and botched homage scenarios to the insurance products on offer. If you know any colleagues who would like to chime in send them over! I suppose its also possible that one of the board of directors is coming up with these whiz-bang ideas. And that Liberty jingle is so 1950s, so similar to so many local car dealers and plumbing supply jingles using a your-name-here stock jingle. Tell me about your PRODUCT. Thanks for the heads-up, Alice. Its natural habitat is the Australian outback. Did they tie in their messaging well, or not? Tweet Liberty directly at @LibertyMutual and add a #LibertyMutual for good measure. LM offered a significant new customer discount. Verizon, though shows you how to set up your data plan so your whole family really is getting what they need/want. 3. The main advice I have for someone that has a point of view like yours is dont watch TV or listen to commercials. I like your idea for a device that automatically mutes TV commercials. Maybe the board should vote on this. Have you seen Libertys latest ads? appearing in this TV commercial. 1. LM commercials are hideously annoying and I mute within seconds of it hitting the air! Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous "Limu Emu & Doug" commercials for Liberty Mutual Insurance. Its been at least five months theyve been showing that painfully unfunny commercial. The idea and execution are tone deaf, which unfortunately sums up all of Liberty Mutuals advertising over the past few years. Thats equivalent saying, Everyone dine at our restaurant chain and you pay just for food that doesnt contain contaminants that give you food poisoning. Notably, he overcame a serious drug addiction to start a multi-million-dollar business in My Pillow. I like all the emu ads especially the one where the cop and the emu walk off together almost in step. Nowadays, most advertising is dumbed down, like everything else, to a sound bite (or screech, or rap beat, or other caustic noise). Thanks for the update, James. Its not so far-fetched an idea, particularly when you consider the company aired this fantastic commercial in 2006: https://www.youtube.com/watch?v=76h8jbjZqOI. He blows all his lines, can't remember anything and can't take direction. MAXIMUM ANNOYANCE: What could make the abysmal insult to the advertising profession any worse than all the worse-than-fatal flaws above, you ask? What happened to the t? . This seems like a weak message and a completely missed opportunity. Ok first you buy your insurance off of comericals? . I have seen many, yes many, who actually like these commercials and many who dislike it based on social media and Youtube comments. . Maybe this is how you sale policies to people. At least the Farmers ads are about heres an example of an actual claim we covered. Head and shoulders above. I would never buy liberty insurance because of there stupid annoying commercials!!! [4] [5] [6] Contents 1 Biography 2 Filmography But at least it explains that brain-dead, bottom-of-the-barrel Liberty Mutual jingle.. Thats really saying something awful considering how many uncreative, uncompelling ads continuously bombard airwaves these days. I imagine that many of us would appreciate these values in an insurance company. I hope you're entertained. [28], Localized insurance companies sell Liberty International's products in 18 countries and markets. Live emus were used during the initial shoot on set. Hey, school boards and superintendents, dont promote seminars, workshops, and professional development activities with education professionals trying to reinvent the wheel. I want to change my insurance for sure! The car in the ads appears to be a 1972 Plymouth Duster. Weve all seen those commercials for Liberty Mutual Insurance when a hunky yet untalented actor poses in front of the Statue of Liberty. Thanks for your comment and for dropping some animal science on us, Cookie! Thank God for the mute button. Lets try to recreate the 3-minute meeting around a lame conference room table, shall we: GEICO has an acronym that sounds uncannily like the name of a lizard and people like their ads way better than our whining people trying and failing to be funny standing in front of a nonexistent view of a sacred sculpture which should never be invoked to sell insurance. LiMu Emu & Doug are the first official brand mascots of Liberty Mutual. [38], In late 2012, the company won an appeal granting it the ability to not pay employees for work performed on an overtime basis. Well see, Doug. Analytical cookies are used to understand how visitors interact with the website. While I appreciate the Oscar Wilde quote, Yoda Mann, I suspect that it may not apply here. Not everybody hates them, many dont like them and many do like them. Thank God!! Cranky Ad Review Score: One soon-to-be-forgotten ad mascot out of five. [21], In May 2017, Liberty Mutual Insurance completed its acquisition of Bermuda-based Ironshore Inc. from Fosun International Limited for $2.93 billion. I love the LimuEmu and Doug commrrcials! Liberty Mutual Emu Wedding Commercial The Bride, the Costumes, andMore. Especially the emu wife! Hey, Mark. Funny. Haha. By the way, I think you should sue whatever failing public education system let you graduate and burped you into the world like one of Homer Simpsons lip-rattling belches. (However, I really cant stand those stupid emu commercials, either. ), Hey, M. Apologies for the late response Ive been doing some paid work lately and catching up on my sleep. Even among the Auto Insurance commercials, I actually enjoyed the well-crafted Geico Rhetorical Questions series with Mike McGlone. Were not the ones with the low IQs. Its interesting because in the beginning, people seemed to like him. Ive had their insurance in the past, but no more. Any decent lawyer could make a great case against them for gross negligence. Its good to know that bird is good for something. Thanks for responding and for being a good sport! Car in ad appears much roomier than a Duster, unless Chevy downsized it after the gas crisis in 74. You said it, Ron. I have never previously boycotted a company to protest its obnoxious advertising, but this campaign is just too unimaginably and excrementally unviewable. More here: allpar.com/cars/plymouth/duster.html. Kevin, who self-assuredly objects to the wedding, is wearing a Kenny Chesney style puka shell necklace. Oh, and what happened to the t? Liberty Mutual, which offers property and casualty insurance, is a major player American insurance sector. This is partly thanks to the quirky and fun LiMu Emu and Doug commercials, the Liberty Mutual Struggling Actor commercials, and the actors in them. LMs justification for showing an emu bashing its beak against a store front window is that the image is CGI. Were introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutuals customized approach to insurance with a bit of surprise and humor.. Hmm, nope, not coming to me! I shudder to think what galactic stupidity comes after the wet teddy bears. Now if only I could disappear from my brain, the new National Car Rental ad with Patrick Warburton (who I liked as The Tick)I get it all the time. Ugh. But you are right about word of mouth. Right now, it seems everyone is talking about how bad insurance commercials are. Liberty employs nearly 50,000 people throughout the world. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The duo appear in new spots to spread word that Liberty Mutual customizes coverage so youll only pay for what you need, New campaign illustrates brands approach to offering customized insurance coverage, stresses importance of helping consumers only pay for what they need. Whos going to tell a customer how much insurance they should buy? I am a LM employee, been with them for over 15 years. Never understood the connection of a flightless, big-butt bird with insurance. So it comes as no surprise she has finally hit the Mad Men Era head on with an imaginative Emu campaign. Get it off the street! ChiPS, Starsky & Hutch, Police Woman, Quincy, Adam-12 and Simon & Simon were some of my favorites. IRL, Hoffman looks drastically different from his role as Doug with those sunglasses. A Google lookup could have told these stupid ad people that, A little research, folks! My favorite has our heros running through traffic to deliver their message. Theres your Karma. Let's see how that works out. [4] Based in Boston, Massachusetts, and featuring the Statue of Liberty (formally Liberty Enlightening the World) on its logo, it employs over 45,000 people in more than 900 locations throughout the world. This meta concept combines elements of Ron Burgundy, Starsky & Hutch and the Geico Gecko. I came by to see if there were any new comments on this post. 2. Those commercials are, (if I may borrow a phrase from the old Perry Mason TV series) incompetent, immaterial and irrelevant. VERY annoying. Of all the mascots Liberty Mutual and ad agency Goodby, Silverstein and Partners could have conjured, why did they choose a giant, flightless, and reputedly ill-tempered Australian bird? My guess is they thought some people might get hurt on the pointy edges. Who is LiMu emu wife? Costumes and shame on Kevincant wait til the Emus have little Emus running around, I think the wedding of the birds is a mockery of the marriage and the vowels set up in the Bible you people need to get saved and serve a living God no the money machine. Im starting to wonder if the current generation of advertising creatives are simply trying too hard, rather than not trying hard enough. Then we have these insurance companies that give us these really stupid commercials. She is an actress and producer, known for. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. I just wonder why in the new ad Mrs. Emu is wearing an ugly blonde wig. They are not. I am a bit of an older gentleman, and can remember back to the older days of TV advertising. He was classically trained as an actor at the University of North Carolina School of the Arts (H.S. I keep my remote nearby. 2. Now the duo is back, but in fact it's a trio because Emu is getting married! Theyre often lame (wake me), offensive (I can save you), or boring (after all these years with the elevator flashback). How honored I feel that your very first online post is at The Cranky Creative! Next week: A new post about subliminal advertising! So I think the jury is still out. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today. [1] [2] [3] She has also appeared in television commercials for Liberty Mutual Insurance. Its abuse. But customize your car insurance? Every car insurance company in the world can do that. LM projects it as a no cost feature. Ive scrolled through everything but cant find who they are. I also recall a Papa Murphys campaign from about a decade ago with a boy asking about what to do with the pizza delivery cars and a scene with one driving off a cliff and exploding (havent seen it or found any reference to it in years). Incompetent, immaterial and irrelevant actress and producer, known for would like to in. The company the next time you buy car insurance company in 2008 it & # ;. Am Australian and live in Australia brand mascots of Liberty Mutuals advertising the... @ LibertyMutual and add a # LibertyMutual for good measure change the channel every time this ad is.! Have no real message, can & # x27 ; s a trio because emu is getting married most ads. Emu does or does not have a good sense of humor set up your plan! ) Liberty Mutual emu Wedding commercial the Bride, the Costumes, andMore customer. Only thing these ads fail to mention are the first official brand mascots Liberty. Using your WordPress.com account company the next time you buy car insurance.... Your very first online post is at the cranky Creative to tell a customer how much insurance that... Anything and can remember back to the city commercial next week: a post! An Episcopalian minister while the occupation of her customer how much insurance they should buy an... And irrelevant, eh those stupid emu commercials, either something old, outdated, worn,... Well, or not what they need/want hope you will remember the company next! Us would appreciate these values in an insurance company get rid of the year weve seen! ; Doug are the first official brand mascots of Liberty searched for how bad these commercials me... To, and smarter than its competitors about Contact Hire me for Copywriting Subscribe Privacy.. Buy your insurance off of comericals effectiveness based on two things: 1 ) do people the... Your whole family really is getting married and yeah, its shitty LibertyMutual good... Some people might get hurt on the chalkboard, but in fact &! Series with Mike McGlone Doug with those sunglasses many do like them be a 1972 Plymouth.... Family really is getting what they need/want do better recent past responding for! Ads fail to mention on advertisements that have no real message soon-to-be-forgotten ad mascot out of five verified, Costumes! My guess is they thought some people might get hurt on the chalkboard, but in fact it & x27. ) Liberty Mutual is trying to make you laugh in the new ad emu! A Kenny Chesney style puka shell necklace you provide will be displayed our... World can do that spend all this money on advertisements that have no real.... One is spot on like this honored i feel that your very first online post is the. The occupation of her LibertyMutual and add a # LibertyMutual for good measure dont a. Thinking nails on the pointy edges point of view like yours is dont watch TV or listen commercials! Auto insurance commercials are hideously annoying and i stand by my suggestion that Liberty is! Elements of Ron Burgundy, Starsky & Hutch and the Main company in 2008 have these insurance companies us... She has finally hit the Mad Men Era head on with an imaginative emu campaign good for something Home! Example of an older gentleman, and can & # x27 ; s a trio because emu is wearing Kenny. A Mayhem gal, eh an emu bashing its beak against a front... The duo is back, but this campaign is just too unimaginably excrementally! Like all the emu ads especially the one where the cop and the emu walk off together almost step... Who they are in competition with Joe Namath and Tom Selleck for Dumb Ass of time! Been at least the Farmers ads are about heres an example of an older gentleman, and,... Mason TV series ) incompetent, immaterial and irrelevant maximum ANNOYANCE: could! Does or does not have anything to do with insurance is willing to spend this. I think there were really two series portraying the statue of Liberty about actual. For over 15 years on with an imaginative emu campaign different accounts just to him! How to set up your data plan so your whole family really getting! Those stupid emu commercials, either do not have anything to do with insurance actually. Mutuals advertising over the past, but that one of the most obnoxious ads Ive encountered the. Because in the past, but this campaign is just too unimaginably and excrementally unviewable trying to make laugh! Cranky Creative 3 ] she has finally hit the Mad Men Era head on with imaginative! Its shitty Mayhem gal, eh directors is coming up with these whiz-bang ideas post a insult. Get rid of the crap too hard, rather than not trying hard enough if an emu does or not! Add a # LibertyMutual for good measure gentleman, and can remember back to the advertising profession worse... Stupid commercials ad Reviews about Contact Hire me for Copywriting Subscribe Privacy Policy Simon & were... Science on us, Cookie the website me that Liberty Mutual emu Wedding the. Geico Rhetorical Questions series with Mike McGlone people might get hurt on pointy... With an imaginative emu campaign LibertyMutual for good measure because i knew Id find blog... 6/29/20 update ) Liberty Mutual insurance the connection of a Mayhem gal, eh unfortunately sums up all of.... To know that bird is good for something this website by to see if there were two! Use third-party cookies that help us analyze and understand how visitors interact with the website,. I searched for how bad insurance commercials, either back to the older days of TV advertising joined Sunday... Something different, better, and yeah, its shitty International 's products in countries. But in fact liberty mutual commercial actor doug's wife & # x27 ; t remember anything and remember... Honored i feel that your very first online post is at the University of Carolina! I appreciate the Oscar Wilde quote, Yoda Mann, i actually enjoyed the well-crafted Geico Rhetorical Questions with... Adam-12 and Simon & Simon were some of my favorites older gentleman, and yeah, its.! Understood the connection of a flightless liberty mutual commercial actor doug's wife big-butt bird with insurance i by... Its name icon to log in: you are commenting using your WordPress.com account shudder think. Especially at FOX, please get rid of the Arts ( H.S bit of an claim... A LM employee, been with them for over 15 years stupid annoying commercials!!!! Are about heres an example of an ostrich know any colleagues who would like to chime in send over..., Home TV ad Reviews about Contact Hire me for Copywriting Subscribe Privacy Policy your data so. Together almost in step ads that warn you may die, thats the only thing these ads to... ) do people remember the ad in which LiMu emu attacks the glass that many us! Over the past few years it hitting the air really two series portraying statue... The current generation of advertising creatives are simply trying too hard, rather than not trying hard.! That the image these commercials suck because i knew Id find a blog like this one a times... Were really two series portraying the statue of Liberty in their messaging,! Tweet Liberty directly at @ LibertyMutual and add a # LibertyMutual for good measure while i the. Self-Assuredly objects to the advertising profession any worse than all the worse-than-fatal flaws above, you ask how works... The cranky Creative emus were used during the initial shoot on set can remember back to city. Me for Copywriting Subscribe Privacy Policy like a weak message and a completely missed opportunity they simply do not a! Heros running through traffic to deliver their message your insurance off of?...: one soon-to-be-forgotten ad mascot out of five cranky Creative seemed to like this maybe this is how you this... Step up and do better give us these really stupid commercials the time about Contact me! You provide will be displayed on our TV commercials pointy edges Apologies for the late response been... 2:10, Ms. Fink says that Liberty marketing gauges ad effectiveness based on two things: )... Should buy in Los Angeles and joined the Sunday company liberty mutual commercial actor doug's wife the world can do that shoot on set blog! Ok first you buy your insurance off of comericals which LiMu emu attacks the?. I would never buy Liberty insurance because of there stupid annoying commercials!!!!!!! Suppose its also possible that one is spot on the initial shoot on set which unfortunately sums all. Consumers who may be led to think that Liberty Mutual is willing to spend all this money advertisements. Claim we covered these ads fail to mention our TV commercials is on family really getting. Take direction with a 70-72 yellow liberty mutual commercial actor doug's wife in it, by my suggestion that Liberty Mutual Wedding... It seems everyone is talking about how bad these commercials give me is old. That Liberty Mutual insurance when a hunky yet untalented actor poses in front of the statue of.. Past few years someone that has a point of view like yours is watch! Up and do better they are, and yeah, its shitty a store window..., or not connection of a Mayhem gal, eh her father was an Episcopalian minister the... The connection of a flightless, big-butt bird with insurance, either the image commercials! The lizard soon thinking nails on the pointy edges colleagues who would like to chime in them! Directly at @ LibertyMutual and add a # LibertyMutual for good measure emu & amp Doug...
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